Have to say that I saved this cute pic from another site, and I think if my memory serves me correct it was from My Pink Truth several months back. Anyway, I thank the site and owner for use of the pic even though I can’t remember who to even ask if I could borrow it. Good intent here to give credit where credit is due.
I have to climb on the soapbox here, as I strongly feel the need to share my thoughts and concerns about an email I read from a sister consultant who offered up this suggestion for moving your inventory off your shelves. The email went out across a yahoo group for MK consultants.
Here’s how it read:
“I wish I had this problem of too much inventory… ..
Ladies, this is a better way to move your inventory. Have an inventory
clearance sale with your customers or create new ones and let them pay
“Pass out flyers in your neighbor this weekend. This is a great time to
have a sale, offer bonuses, or buy one at full price and get one free.
Whatever…. build your customer base.”
“I am going to offer new customers wholesale cost and free delivery.
New Customers… the competition is out there from other companies… so
we have got to be different to get the customers.”
Focusing on the component of the comments in the three paragraphs:
Paragraph 1– Ladies, this is a better way to move your inventory. Have an inventory clearance sale with your customers or create new ones and let them pay wholesale cost.
— Comment: In my opinion, this is not a better way to move your inventory by creating a clearance sale and allowing customers, new or current, to pay wholesale cost. Why think in these terms? What message does this send? This is not a bargain basement business nor is it a wholesale business to the consumer. Besides, my time is most valuable when it comes to all the time and effort I would spend to clearance out any product at wholesale. All that work and zero profit?? Never would I consider it. Nor should any new consultant trying to establish a business work ethic.
Paragraph 2—Pass out flyers in your neighbor this weekend. This is a great time to have a sale, offer bonuses, or buy one at full price and get one free. Whatever…. build your customer base.
–Comment: I understand the thought behind building the customer base. Flyers are certainly a way in which to do that. However, flyers to build a customer base do not have to have the thought of a sale, bonus, or half price items to draw in new business. That’s an area where I exercise caution.
Paragraph 3–I am going to offer new customers wholesale cost and free delivery. New Customers… the competition is out there from other companies… so we have got to be different to get the customers.
—Comment: Ties in with the first comment really. Wholesale cost and free delivery?? Sorry, but I don’t work for free, and neither should anyone else. Building new customers is not about giving up our entire profit and donating our time. With this type of thinking, we will work ourselves right out of business.
Sorry ladies, but customers do not become loyal because we sell to them at wholesale and deliver to them free. They become loyal customers because of the benefits of the product and excellent customer service. Even then, customers have the right to buy from whom they want to. Bottom line in our business is finding NEW FACES to get the product on and then building a relationship with the customer, and maintaining the relationship long term with providing quality care to the customer. A customer/consultant relationship that prevails over an offer of selling to them at wholesale. Don’t cheapen our product or lower our standard of care by utilizing tactics to move inventory off your shelves. Build a reorder business with integrity surrounding the customer’s needs. Delve into your business and learn how to become a personal consultant to your customers.
I agree that we have got to be different to get customers. You know what that really means? It means we have to learn about our business and truly become a woman of our word in everything that we do. Perfection is not the goal here. Making a quick sale is not the focus. A quality performance will set us apart from our competitor from the first interaction elicited with the buyer. Don’t think that women can’t tell when they are being taken because they can. A fast sale satisfies their need for a bargain. It leaves you empty otherwise. Demonstrate good judgement beyond a one time sale to move inventory. Strive for the reorder relationship. Be willing to work for yourself.
Receptive to all comments and thoughts.