“Would You Like…”
Most people in marketing have heard how McDonalds® added an “upsell” to every order. Right before the sale was rung up, the cashier asked if the customer would be interested in adding french fries to their order. McDonalds® made millions selling french fries using this simple technique. Yes, millions.
The upsell is a smart, skillful, and easy way to add product to any order. But here’s the interesting thing about that McDonalds® campaign.